ALWAYS BUILDING

Built with AI, shipped for real.

A working portfolio of SaaS platforms, automation engines, mobile apps and websites — designed and coded end-to-end using AI-assisted development.

Explore the work
4
live domains
4
automation engines
1
store-ready app
14
shipped projects
React Next.js Firebase PostgreSQL Gemini API Vue 3 Tailwind Vite
What we build

Three pillars, one build process

Palift Sales Workflow screenshot

SaaS & Automation

Bilingual sales pipelines, HR platforms, and content engines that run on their own schedule — full auth, real databases, production security rules.

Zafaf HQ screenshot

Marketplaces & Platforms

Full-stack directories connecting buyers and vendors — role-based flows, transparent pricing, and a design system built to scale.

Rootsapiens screenshot

Websites & Brands

Portfolio and brand sites for artists, musicians and studios — custom galleries, bilingual content, and motion that feels handmade.

How we work

Three steps from idea to shipped

01

Discovery & scope

We map the real workflow first — who uses it, what breaks today, what "done" looks like — before a line of code gets written.

02

AI-assisted build

Design and code move together, end-to-end, with AI-assisted development doing the heavy lifting on scaffolding, migrations and boilerplate.

03

Ship & iterate

We launch on real infrastructure — real auth, real databases — then keep iterating in the open rather than polishing in the dark.

Capabilities

What the team owns end-to-end

Automation Engines

Cron-driven pipelines, agents, and workflow systems that replace manual ops work.

Mobile Apps

Store-ready Android builds with native feel, signed bundles, and listing copy included.

Web Platforms

Full-stack marketplaces, dashboards, and marketing sites, bilingual by default.

AI Integration

LLM-powered features — content generation, scoring, matching — wired into real products.

Design Systems

Brand voice, component libraries and creative templates that keep every surface consistent.

DevSecOps & Infra

Cloud architecture, reliability, and security baked in from the first commit.

01 Automation Engines & SaaS systems that run themselves
Palift Sales Workflow screenshot

Palift Sales Workflow

live

Bilingual (EN/AR) six-stage sales pipeline for a forklift/heavy-machinery dealer — Lead → Opportunity → Terms → Contract → GM Approval → PDI — with role-based Firestore security rules and a legal contract PDF export engine.

React 19FirebaseTypeScripti18next

AI Genesis

live

Autonomous YouTube content factory: researches trending topics, writes scripts, generates voice-over and AI images, assembles video, and publishes on a schedule — no manual steps.

PythonGemini APIGoogle TTSYouTube API
ROZ — Core HR screenshot

ROZ — Core HR

beta

Attendance & leave-management SaaS with shift check-in/out push reminders on a cron schedule, full auth, and a real Postgres schema behind it.

Next.jsPrismaPostgreSQLNextAuth

LinkedIn Apply Agent

tool

Job-search automation: scrapes and matches listings, drafts tailored applications, and generates a report — a personal Puppeteer-driven agent.

Node.jsPuppeteer
02 Mobile store-ready Android builds

Tasbih

store-ready

Digital dhikr/prayer-bead counter app with a clean native feel, AdMob integration, and Play Store listing already written — shipped as a signed Android App Bundle.

ReactCapacitorGemini APIAdMob
03 Marketplace & Platforms full-stack directories
Zafaf HQ screenshot
→
pre-launch

Zafaf HQ

 Madtape screenshot
→
pre-launch

Madtape

Meke Technical Supply

concept

Hebrew-language landing page concept for a technical-supply storefront — fast single-page mockup, ready to build out into a full store.

HTML/CSS/JS
04 Websites portfolio & brand sites
Rootsapiens screenshot
→
live

Rootsapiens

 Sabaaneh screenshot
→
live

Sabaaneh

 Shadi Zaqtan screenshot
→
live

Shadi Zaqtan

The247 (archive)

legacy

The original the247 site, before the rebuild — kept as a record of where this brand started.

WordPress
the247com.wordpress.com →

ROZ

live

Marketing/landing site for the ROZ HR product.

Next.jsTailwind
roz-hr.com →
El7mz screenshot

El7mz

live

Personal artist & designer portfolio, including a feature on the "Rooted in Resilience" public art installation in Ghent.

ReactViteFramer Motion
el7mz.com →
05 Team who's behind it

Hamza Abu Ayyash

CCO

Co-Founder — Creative & Brand Systems

Visual storytelling, brand systems, creative technology, museum/festival-grade content.

Owns: brand voice & design language, creative templates, showcase library, content QA, cultural partnerships.

Nadeem Issaid

CPO · Acting CEO

Co-Founder — Product & GTM

Senior product/UX leadership bridging customer needs, design, and go-to-market.

Owns: product strategy & roadmap, UX research, pricing/packaging, early sales, fundraising narrative.

Anas Dadi

CTO

Co-Founder — Cloud & AI Platform

DevSecOps/SRE, multi-cloud architecture, Kubernetes, IaC, observability, ML/LLM pipelines.

Owns: platform architecture, reliability (SLOs/SLIs), security & compliance, data/ML ops, technical hiring.

LaRose v.1

AI · non-equity

AI Chief-of-Staff

Weekly agenda autopilot, decision log, KPI cockpit, PRD/story scaffolding, monthly team pulse.

Guardrails: human approval for spend/hiring/roadmap changes, source-linked suggestions, full audit trail.

FAQ

Frequently asked questions

Curious how it's built? Browse the code on GitHub ↗
Is the247 a company or a personal portfolio? +
Both, really — it's a small studio run by three co-founders, currently doubling as a live portfolio of everything shipped so far.
Do you build for outside clients? +
Yes — Sabaaneh, Shadi Zaqtan, and Rootsapiens are real client sites, live today, listed above with their own domains.
What does "AI-assisted development" actually mean here? +
Design and code are produced end-to-end with AI tooling doing the heavy lifting on scaffolding, migrations and boilerplate — a human still scopes, reviews, and ships every release.
What's the usual stack? +
React/Next.js or Vue on the front end, Firebase or PostgreSQL behind it, Python for automation, and the Gemini API where AI features are involved.
What do the status badges mean? +
Live is in production today, beta/wip is functional but still being hardened, and idea/concept is a mockup or early-stage build.
Who — or what — is LaRose? +
An AI Chief-of-Staff role on the team, not a person — it runs the weekly agenda and decision log under human approval, listed on the team page for transparency.